LinkedIn Training

All our LinkedIn training sessions are 3 hours full of bespoke content for your business. But, more importantly, we pride ourselves on designing each session to be as interactive and pragmatic as possible.

What We Do

With 40% of the 500 million users logging into LinkedIn daily, LinkedIn is a hive of business activity. If you can tap into and use the resource effectively, your business will reap the benefits of growing relevant connections and engaging with them to move them through the sales funnel successfully.

LinkedIn offers a wealth of opportunity for many B2B businesses and is just waiting to be tapped into. However, using LinkedIn in the wrong way can also damage your business.

For example, have you ever sent or received long sales pitches? The chances are, you didn’t respond, or if you sent it, had a poor response rate. That’s why we offer training sessions to ensure your business benefits from using LinkedIn consistently and effectively.

The Results

1

Grow Your Connections

Growing relevant connections on LinkedIn will give you a selection of business relationships you can draw on for both business and knowledge sharing.

2

Communicate With Decision Makers

40 million LinkedIn users are decision-makers. You will learn how to find the right connections to grow your business.

3

Generate Quality Enquiries

By growing your connections and engaging in conversational marketing, you’ll see your business’s quality enquiries increase sustainably over time.

Campaign Planning

LinkedIn is a lead generation tool, and when any kind of business resource is put into a lead generation tool, it is always better to plan. Fail to plan, you plan to fail.

Optimise Your LinkedIn Profile

Your LinkedIn profile is your second website – you are giving your connections 3 seconds for them to make an impression on you. So you have to get it right the first time.

Using psychology and linguistics, we’ll take it to the next level so that your target audience resonates with your message every time.

Buying Persona/Search Criteria

Through the project planning, we will identify your buying persona and help you align them with LinkedIn search criteria. Then, every time you send a message out to our audience, we’ll help you to increase the chance of getting a connection back.

Social Media Content

LinkedIn is its own mini-marketing system. It wants you to stay on LinkedIn. That’s why, to take your audience down the sales funnel, you will need engaging social media content that builds interactions.

Article Content

You know you’re the authority on your subject – your closest friends will probably agree too, but how does your LinkedIn audience know you are the expert? Articles are a proven approach to inciting discussion and showcasing your expertise.

Conversational Marketing

No one wants to receive spam sales pitches in their inbox. Instead, we use conversational marketing (social selling) to hold quality conversations, which are vital to building your business’s connections and nurturing your prospects.

some kind words....

Peter has been an excellent source of advice & help and I am indebted to him for his generosity with his valuable time. He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination, Thanks Peter, Cheers Steve

My company works for Peter on an ongoing basis providing him with business support. Peter is an absolute pleasure to work with. His instructions are clear and concise and Peter is always available should we have any questions for him. He is supportive of both me and his Customer Account Manager and nothing is ever to small for him to provide us his guidance on. I am looking forward to a long and prosperous business relationship with him and his company.

I would like to take this opportunity to thank you for the recent LinkedIn training session you provided me. I have been aware of the potential LinkedIn could have my business for a while, but without the adequate knowledge nor guidance, it was always something I would put off. With your help, I feel my profile now gives me the edge over my competition and this improvement has already led to two potential clients contacting me via LinkedIn only weeks after our session.

I started working with Peter in 2008 and we soon built a good, friendly relationship. Peter draws upon a lot of past and current business management experience which makes him a great adviser and sounding board for my ideas and problems. He also works hard researching the latest ideas and tools which he brings to our business, allowing us to adapt and use the ones that fit the best. Peter's areas of expertise which we tap into the most are business strategy and oversight plus digital marketing.

Projects

Projects