The importance of using videos in your social media marketing

social media marketing on youtube

The importance of using videos in your social media marketing

Long gone are the days where social media meant sharing a simple line of text about what you were getting up to that day, or what you thought about the six nations match. Now, social media is saturated with every form of information you can wrap your head around. Text, videos, images, and combinations of all of these. Instagram, Facebook, and Twitter give you the opportunity to share your videos with whoever will watch. It is this ability to upload moving images and share them with the world that is the key to building a larger brand following. It will further the success of your business. Your social media marketing strategy needs to include these videos.

Keeping it simple

A video is a smooth and effortless form of gathering and sharing information. People have short attention spans and want things to be easy. That’s what you get with videos. There’s no tedious writing to read, no misinterpreted tone, and people can sit back and absorb the information. Videos give us a break from the ever bombarding textual information we come across online and in our lives. The proof of this is in the stats.

People watch over 5 billion videos every single day on YouTube alone. 300 hours of video is uploaded to the platform every single minute. So, standing out among the masses can be hard if you don’t have a fantastic social media marketing plan. You also need excellent, engaging, and original content to make your mark. But with such a high number of viewers, when you do stand out, the rewards are overwhelming.

To be able to make it to the top, a high standard in your videos is essential. If one element that goes into making a great video is even slightly wrong, a person will scroll past within a second. The volumes of quality video content online mean people don’t have to sit around and wait for your video to load, or try to decipher words through poor sound quality. So, what do you need to do?

What you need to do

Younger generations have made their love for amateur video content creators known. You don’t need to worry about being a professional videographer to create excellent quality content. If you are worried, there is plenty of help out there if you are struggling with content creation. But, you do need to make sure your picture quality is high. Aim for HD, or as high as possible. There’s no better way to make someone switch off your video than a blurry image. Also, the sound needs to be crystal clear.

You don’t have to be a professional videographer. But, it takes more than having the latest smartphone to make the perfect video to promote your brand and get people excited. That’s why you should consider hiring a social media marketing agency. They know the ins and outs of fantastic video content that will get you noticed. They will sit down with you and create a plan of action as to how you are going to reach your audience. Once you are both at an agreement, they will put their experts to work, creating seamless videos to post across multiple social media platforms.

More Information

For more information on the latest in Digital Marketing, please go to, 2019 Digital Marketing Strategy that will keep you ahead of the competition

If you need a professional marketing company to steer your business in the right direction, get in touch with KUB today on 0345 053 7417 to see how our services will get you to the top. Alternatively, message us through the icon in the bottom right hand corner of the screen.

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