Business Strategy

This programme is suitable for entrepreneurs, business owners and managing directors as the outcomes could impact a business’s direction. Whoever attends needs to be a controlling mind of the company so that change can be affected.

What We Do

We have helped over 550 businesses develop strategies and implementation plans over the last 20 years. We can help you do the same through a proven process that takes you step by step through all the things you need to consider.

We go the extra mile to ensure we deliver what is right for you. Over the years, we’ve seen many business owners fall into the trap of creating an unusable business plan. This is because the traditional route of creating a detailed document accounting for every facet of the business doesn’t easily translate into real-world applications. That’s why we use a two-page plan that you can go back to daily and pragmatically use it. Doing this will keep you and your marketing focused, making you more successful.

The Results

1

Build a Marketing Strategy

You will be working with a business and marketing specialist who will map out a strategic plan to help you gain control over your marketing.

2

Business Growth

We help you identify critical 12-month and 90-day objectives and create a backlog of tasks, so everyone is clear on what needs to be done.

3

Differentiate your Business

We’ll help you identify your business values, purpose and niche alongside your current target market to provide maximum value to your customers.

Vision/Traction Organiser (VTO)

Created by Traction®, it is a powerful tool to help you simplify the strategic planning process. Get your vision out of your head and onto paper. Answer eight key questions to get clarity on your company’s future.

Business Model Canvas

Collaborate with your team to find a better way to explain and visualise your business. Determine and align your business priorities simply and visually. Understand how your business idea is scalable and profitable.

Buyer Persona

By taking the time to understand and research your audience, you are more likely to create messages that resonate with them. If the user resonates with you, they’re more likely to buy from you as they trust you will deliver what you say you will.

Empathy Canvas

Users reason with logic but buy with emotion. Using the empathy canvas, we can get to the core of WHY a user will buy from you, what feeling is causing them pain, and how your product/service relieves them of that.

Value Proposition Canvas

The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure a fit between the product and the market. It’s a detailed tool for modelling the relationship between two parts of Osterwalder’s broader Business Model Canvas: customer segments and value propositions.

Customer Journey

Mapping out your marketing and customer is a proven way of understanding how your audience will interact with your brand. This information allows you to optimise every stage of the sales funnel.

some kind words....

Peter has been an excellent source of advice & help and I am indebted to him for his generosity with his valuable time. He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination, Thanks Peter, Cheers Steve

My company works for Peter on an ongoing basis providing him with business support. Peter is an absolute pleasure to work with. His instructions are clear and concise and Peter is always available should we have any questions for him. He is supportive of both me and his Customer Account Manager and nothing is ever to small for him to provide us his guidance on. I am looking forward to a long and prosperous business relationship with him and his company.

I would like to take this opportunity to thank you for the recent LinkedIn training session you provided me. I have been aware of the potential LinkedIn could have my business for a while, but without the adequate knowledge nor guidance, it was always something I would put off. With your help, I feel my profile now gives me the edge over my competition and this improvement has already led to two potential clients contacting me via LinkedIn only weeks after our session.

I started working with Peter in 2008 and we soon built a good, friendly relationship. Peter draws upon a lot of past and current business management experience which makes him a great adviser and sounding board for my ideas and problems. He also works hard researching the latest ideas and tools which he brings to our business, allowing us to adapt and use the ones that fit the best. Peter's areas of expertise which we tap into the most are business strategy and oversight plus digital marketing.

Projects

Projects