Business Strategy

This programme is suitable for entrepreneurs, business owners and managing directors as the outcomes could impact a business’s direction. Whoever attends needs to be a controlling mind of the company so that change can be affected.

What We Do

We have helped over 550 businesses develop strategies and implementation plans over the last 20 years. We can help you do the same through a proven process that takes you step by step through all the things you need to consider.

We go the extra mile to ensure we deliver what is right for you. Over the years, we’ve seen many business owners fall into the trap of creating an unusable business plan. This is because the traditional route of creating a detailed document accounting for every facet of the business doesn’t easily translate into real-world applications. That’s why we use a two-page plan that you can go back to daily and pragmatically use it. Doing this will keep you and your marketing focused, making you more successful.

The Results

1

Build a Marketing Strategy

You will be working with a business and marketing specialist who will map out a strategic plan to help you gain control over your marketing.

2

Business Growth

We help you identify critical 12-month and 90-day objectives and create a backlog of tasks, so everyone is clear on what needs to be done.

3

Differentiate your Business

We’ll help you identify your business values, purpose and niche alongside your current target market to provide maximum value to your customers.

Vision/Traction Organiser (VTO)

Created by Traction┬«, it is a powerful tool to help you simplify the strategic planning process. Get your vision out of your head and onto paper. Answer eight key questions to get clarity on your company’s future.

Business Model Canvas

Collaborate with your team to find a better way to explain and visualise your business. Determine and align your business priorities simply and visually. Understand how your business idea is scalable and profitable.

Buyer Persona

By taking the time to understand and research your audience, you are more likely to create messages that resonate with them. If the user resonates with you, they’re more likely to buy from you as they trust you will deliver what you say you will.

Empathy Canvas

Users reason with logic but buy with emotion. Using the empathy canvas, we can get to the core of WHY a user will buy from you, what feeling is causing them pain, and how your product/service relieves them of that.

Value Proposition Canvas

The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure a fit between the product and the market. It’s a detailed tool for modelling the relationship between two parts of Osterwalder’s broader Business Model Canvas: customer segments and value propositions.

Customer Journey

Mapping out your marketing and customer is a proven way of understanding how your audience will interact with your brand. This information allows you to optimise every stage of the sales funnel.

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