Action Planning

Our action planning service delivers a fully tailored plan of action that cuts to the core of what you need to do to achieve your business goals. By opting for this service, you’ll understand what it takes to succeed in the world of digital marketing and come away with practical actions in place to do so.

What We Do

Digital marketing action planning is all about manufacturing future growth- it ultimately blueprints how well your digital strategy will work once you’ve executed it- which is why it needs to be purposeful and watertight. There’s a lot of pressure to get it right. Working under the structure of a good plan will make the running of your marketing more productive and ensures goal-oriented actions.

Many elements go into constructing a digital marketing action plan- any plan should place your company’s goals at the forefront, and every detail in the process should be orientated around those goals. As a business, you’ll most likely have general goals, such as sustainable growth- but the planning process requires more specific objectives, for example, improving your conversion rate by 35%. This approach means you can measure your digital marketing performance against your goals, which is where the analysis comes in.

The Results

1

Plan For Success

Create a robust digital marketing strategy to help you achieve and measure your goals.

2

Showcase Your Individuality

Integrate your brand guidelines with your action plan to create digital marketing assets that reflect your brand.

3

Increase Quality Web Traffic

Reach the people who your business serves best and keep them engaged until they’re ready to convert.

Business Vision + KPIs

By mapping out what you’re looking to achieve, we can measure success by laying out KPIs. We always recommend staggering the KPIs over a specific timeframe so that there are regular check-ins to see if you’re winning.

Brand Voice + Identity

Your brand needs to be distinctive and memorable in order to maximise the growth flywheel. People easily forget “things”, but if your branding and identity is unique to you, they’re more likely to remember you and recommend you.

Buyer Persona

By taking the time to understand and research your audience, you are more likely to create messages that resonate with them. If the user resonates with you, they’re more likely to buy from you as they trust you will deliver what you say you are.

Empathy Canvas

Users reason with logic but buy with emotion. Using the empathy canvas, we can get to the intrinsic core of WHY a user will buy from you. What feeling is causing them pain, and how does your product/service relieve them of that.

Financial Model + Budget Forecasting

Feel like marketing costs are spiralling out into madness? Well, gain back some control using our unique financial modelling/budget forecasting approach. By the end of the process, you know where you’ll be spending money and when.

Marketing Mapping

Mapping out your marketing and customer is an excellent method of understanding how your audience will interact with your brand. This information allows you to optimise every stage of the sales funnel.

some kind words....

Peter has been an excellent source of advice & help and I am indebted to him for his generosity with his valuable time. He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination, Thanks Peter, Cheers Steve

My company works for Peter on an ongoing basis providing him with business support. Peter is an absolute pleasure to work with. His instructions are clear and concise and Peter is always available should we have any questions for him. He is supportive of both me and his Customer Account Manager and nothing is ever to small for him to provide us his guidance on. I am looking forward to a long and prosperous business relationship with him and his company.

I would like to take this opportunity to thank you for the recent LinkedIn training session you provided me. I have been aware of the potential LinkedIn could have my business for a while, but without the adequate knowledge nor guidance, it was always something I would put off. With your help, I feel my profile now gives me the edge over my competition and this improvement has already led to two potential clients contacting me via LinkedIn only weeks after our session.

I started working with Peter in 2008 and we soon built a good, friendly relationship. Peter draws upon a lot of past and current business management experience which makes him a great adviser and sounding board for my ideas and problems. He also works hard researching the latest ideas and tools which he brings to our business, allowing us to adapt and use the ones that fit the best. Peter's areas of expertise which we tap into the most are business strategy and oversight plus digital marketing.

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