Lead Generation is the process of identifying and cultivating potential customers for a business’s products or services.
This sounds really simple but in our attention deficit world this can be challenging. The reason why this service is last on the list of services is because you have to get a lot of things right before you can use digital marketing to generate leads.
During the planning stage of your digital marketing you should have identified who you are selling to, where they go online for information, how they use social media, what they respond to etc. As part of the process you should have identified the key elements of the marketing funnel: Awareness, Attraction, Engagement, Conversion & Retention.
You will need to have developed digital assets (social media, web sites, email marketing, ebooks etc) and now you are ready to attract new customers.
Essentially, you then need to create landing pages on your web site that specifically offer the visitor with something of value whether that is a training video, discount code or eBook. It depends on your market as to which is the most appropriate – there are no hard and fast rules.
The landing page is then used to collect email addresses and a few other pieces of information. The more information you collect the lower the conversion rate you will achieve from visitors to people signing up. However, in general, the quality of the enquiry will improve. It depends on what you are looking to achieve.
We can help you with this process from writing the eBook, compiling it and creating the landing page. We know video production people who can help you produce a video for you. Discount codes are relatively easy depending on your eCommerce software.
Call 0845 053 7417 if you would like a chat about what you are looking to achieve.