When combined with a strong social media presence, email marketing is a proven strand of marketing that produces a great conversion and ROI (Return On Investment). Collaboratively, the process supports the development of a prospect into a customer.
The marketing funnel is;
Statistically, we know that it roughly eight exposures to your business before a customer places an order for a product or make an enquiry for a business-related service.
Email marketing can be used for a variety of prospect/customer related tasks:
- Brand awareness – simply keeping your name in front of the customer
- Providing relevant educational material about your products/services/industry
- Promoting a lead magnet (coupon, discount, free eBook, free training videos, offers etc)
- Sending out surveys
- Sharing important news
Great care must be taken to ensure that any message is timely and relevant. The other consideration is that you must have permission to send the email to the person if the recipient is a consumer or the ability to opt-out if its a business email. The General Data Protection Regulations (GDPR) requires strict adherence, so it’s crucial that when collecting email addresses for email marketing, you ask for permission to contact them if they are consumers. Don’t fret, this is easy to obtain!
If you sell to other businesses then we can also show you how you can use legitimate interest (GDPR lawful processing – Article 47 of GDPR) and under Privacy and Electronic Communications Regulations (PECR) that so long as you are sending them information on similar products or services that you simply need to offer a clear opt-out. Systems like MailChimp and ActiveCampaign do this very well.
Call us now on0345 053 7417 or email: firstname.lastname@example.org for an informal chat.