Email marketing is one of the best ways to maintain contact with, nurture and retain existing customers. However, most people who receive these emails will know that many go unopened because they aren’t engaging enough or lack relevance. We can improve your click-through rate by creating relevant, engaging content to send out each month to clients, which will, in turn, encourage them to remain loyal to your brand and continually invest in your products/services.
All aspects of digital marketing are interconnected, so sending out engagement-generating content in your marketing emails means that other aspects of your marketing require attention. Otherwise, you’ll end up repetitively recycling old and ineffective content, which won’t engage and could result in a loss in subscribers. If you talk about the latest developments, such as a recent case study, or an article about something new within your industry, you’ll grow your contact list without repeating yourself.