There are many elements that go into constructing a digital marketing action plan- any plan should place your companies goals at the forefront, and every detail in the process should be orientated around those goals. As a business you’ll most likely have general goals, such as sustainable growth- but the planning process requires more specific goals, for example, improving your conversion rate by 35%. This approach will mean that you can measure you’re actual digital marketing performance against your goals, which is where the analysis comes in.
Once you’ve set goals, you can detail what steps will constitute the desired outcome. Remember, your digital marketing is only as strong as the weakest link, so if you’re not seeing the conversion rates reflecting the traffic, you need to take another look at why your website isn’t aligned with the quality of your social media presence. There are many other factor involved, which can be overwhelming for any SME. That’s why we have experts on hand to help you along the way.