Content Marketing

content marketing

What We Do

Content marketing – unlike traditional marketing – is more than a sales tactic. It is a form of marketing that shows the customer who you are instead of drilling the perfect image of your business into their heads through repetitive ads. Broadcasting advertising messages is no longer the only way to win over customers hearts. Nor is it the best.

To effectively advertise your business – alongside a carefully planned marketing strategy – you need to continuously share relevant and well-written content on your website and social channels. Doing so will enable you to build a loyal consumer base, share expertise, and position yourself as the industry expert.

You can achieve these goals through a variety of formats. You could create a series of case studies to showcase your achievements and how you’ve helped your customers. Why not create an ongoing weekly blog to educate, advise, or entertain your readers? Setting up a monthly newsletter allows you to share industry insights with your network. Rewording your website can help you achieve maximum optimisation. You could even consider offering free mini ebooks as a way to promote your services. Potential customers love something useful for free, and so providing valuable materials that show off your skills is a perfect way to begin to build a community of loyal customers and brand ambassadors.

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64% of marketers want to know how to create a better content strategy.

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72% of marketers say content marketing increases engagement.

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86% of B2C marketers think content marketing is a key strategy.

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91% of B2B marketers use content marketing to reach customers.

Increase in quality web traffic

Reach people who are likely to convert through regular engaging and informative content.

Increase your expert positioning

Become a thought leader within your industry and stand out from the competition.

Increase your conversion rate

Inform your target about your solutions through your content to increase conversions.

OUR promise

THE RESULTS

How Its Done

Case Studies

As a business, it’s important to communicate your success stories, to show your client or customer what they can expect. We can help you identify what case studies best showcase your service, and create content that attracts engagement.

Evergreen Content

In a constantly-evolving industry, it is challenging to produce content that always maintains relevance. That’s why offer Evergreen content, which is content that always stays fresh, relevant and useful to your target.

Whitepapers

Informing your target market about how you can solve a problem, or improve their lives in some way, is crucial if you want to generate customers or clients. We can create effective white papers and brochures achieve this.

Website Content

We’ll ensure that your website content is up-to-date, optimised, relevant, and updated regularly with engagement-producing content. We strike the right balance between providing thought-provoking content while integrating your branding.

SEO

For every digital piece of content that we write, we’ll integrate on-page SEO, saving you the cost of having to pay for SEO as a single service. It also allows your website to be naturally kept up to date and found by your target market.

Market Research

Market research is an important element when considering content marketing. Understanding who you are, who you target market are and making sure the written content is both engaging and entertaining.

"He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination."

Steve Sinnott

Heritage Tiling Design & Restoration Co

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Content Marketing