Social media loves video
It’s no surprise that algorithms and users alike gravitate toward video content.
But how can you make sure your video content gets noticed?
It’s all about harnessing the driving force behind the most successful video content: engagement.
This is one of the most challenging parts of the sales funnel, especially when you have lots of competitors fighting for the attention of your target audience.
Getting users to engage with you is hard enough.
But first, you need to overcome the hurdle of getting users to see you (awareness).
Then you need to convince them that you’re worth their time and attention (Interest).
Once you’ve done that, you still have to get them to actually interact with your brand (engagement), whether it’s subscribing to your channel, liking and commenting on your videos, or sharing your content with their followers.
Video makes engagement easier
It’s no secret that social media algorithms promote video content over text, images and even carousels.
Clearly, it’s in every business’s best interests to incorporate it into their social media strategy. But creating video content can be very daunting, especially if you’re approaching it for the first time.
Luckily, the sheer volume and variety of successful video-based social media content on every topic imaginable prove there is plenty of space to find a style and schedule that works for you.
What kind of videos drive engagement?
The easiest videos can be filmed quickly and easily with just a camera phone and its native editing capabilities.
This is a simple and effective way to capture content that is both organic and a reflection of your company.
Adding titles, motion graphics, or even 3D animations boosts the production value of your content and provides information that contextualises any information in your video.
Titles and simple motion graphics can be created on simple web applications, while more complex or personalised motion graphics and 3D animations require professional software.
If you don’t have these skills, you’ll require a specialist to create these for you.
Don’t have the budget?
Even if you don’t have the budget to outsource your video work, you could film some footage using your phone. The video doesn’t have to be perfect, it just needs to be engaging and informative.
Ideally, your video should also be less than two minutes long, as this is the average attention span of most social media users.
However, the length of your video will vary depending on the platform you’re opting for. For example, if you’re creating video content for reels, the video should be around 15-60 seconds long. In contrast, the average YouTube video is 11.7 minutes long.
If you can make your video content engaging, informative and under two minutes long, you’re well on your way to success.
But don’t forget to include a call-to-action (CTA) at the end of your video, as this is essential for driving conversions.
Make sure your CTA is specific and easy to understand, as users will be more likely to follow through if they know exactly what you want them to do.
As video becomes increasingly popular on social media, it’s more important than ever to make sure you’re incorporating it into your social media strategy.
Not only will video help you to boost engagement, but it will also help you to reach a wider audience and promote your brand.
At KUB, we can help you to create video content that is engaging, informative, and drives conversions.
Get in touch with us today to find out more.