As we hurtle further into the digital age, most businesses find themselves dramatically changing their sales approach. This is due to their need to adapt to today’s buying patterns and to compete with the surge of emerging competitor brands. Often, traditional businesses ask us, “do I need to use social media to promote my business?” Regardless of their business type, the answer is an unequivocal yes.
But social media marketing doesn’t mean massive outlays. We wanted to give some clarity on developing a cost-effective and efficient marketing strategy.
While yes, you do need to be on social media, a common misconception is that you need to be on all social platforms. On the contrary. It’s better to choose the right channels for your brand and its intended audience.
With 42 Million users in the UK alone spending just under two hours on average on social media a day; social media as a tool is a no-brainer.
You can utilise a variety of social channels to:
- Target a particular demographic.
- Increase your bottom line.
- Develop cross-selling opportunities.
- Unlock new markets.
- Drive more traffic to your website.
- Build relationships and networks.
- Offer exceptional customer service.
Digital Vs. Traditional
Traditionally to include all these elements, the non-digital sales cycle is a lot longer and requires a lot of time commitment. Typically, you can find yourself rushed off your feet between a flurry of phone calls, emails, working lunches, back-to-back networking events, and the occasional fly-by coffee. On average, before a new client decides on a product or service, they need at least seven exposures of your brand. That’s a massive time commitment on your behalf to win new business. Let alone maintain relationships. Working offline leaves you both geographically and volume restricted. You only have a finite amount of time, and so you can’t see everybody. Instead, by adopting the right social channels for you, you can target the right audience, and digitally develop a presence with them. When compared to archaic methods, social media is far more efficient, cost-effective, and successful. Not to mention it frees up your time to spend on the quality, money generating tasks.
If you’re a business owner, read our essential marketing questions for growing a business.
Armed with a better understanding of why you should be on social media, the next step is to determine which platforms you should use. KUB can teach you the skills you need to grow your own social media. If you prefer, we’ll handle the management on your behalf. Why not get in touch today to for an initial chat on how you can utilise social media to take your business to the next level?
