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Christmas marketing

Marketing and the dreaded ‘C’ word – Christmas

October 16, 2018

  Marketing and the dreaded ‘C’ word – Christmas They call it ‘Christmas creep’ – the early arrival of festive advertising, long before anyone is

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marketing strategy and tactics

Strategy vs tactics in marketing – why the difference is important

October 6, 2018

  Strategy vs tactics in marketing – why the difference is important In a rapidly-changing industry, it’s no surprise that the information surrounding marketing online

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swot analysis

What is a SWOT analysis and why is it essential for your marketing?

September 26, 2018

  What is a SWOT analysis and why is it essential for your marketing? You will no doubt have heard of a SWOT analysis if

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Sustainable Marketing

How to do Sustainable Marketing for Business to Business Selling

September 21, 2018

  Sustainable Marketing for B2B Selling Summary The world is changing and marketing is now the core activity for most businesses. The traditional approach of

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illusory truth effect

The illusory truth effect on social media

September 17, 2018

The illusory truth effect on social media [updated June 2020] In her 2017 TEDTalk, cyberspace analyst Laura Galante discussed how: ‘our realities are increasingly based

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Website Developers Selection Process

How Do I Select a Website Developer to Build my Website?

September 16, 2018

Why Selecting a Website Developer is Important? Your website is the hub to your digital marketing. There has been a lot of talk recently that

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Digital Marketing Strategy

How Do You Ensure your Business has a Credible Digital Marketing Strategy?

September 15, 2018

Image Attribution: Today Testing The Imperative for Developing a Digital Marketing Strategy In a volatile, uncertain, complex and ambiguous world (VUCA) every business needs to have

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KUB Digital Marketing Roadmap

Your Digital Marketing Roadmap

September 12, 2018

  Digital Marketing Roadmap Summary Digital marketing is interconnected and your strategy is only as strong as the weakest link. For sure you may be

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social marketing

The art of social media marketing

August 2, 2018

  The art of social media marketing In the digital age, social media is our number one tool to engage new and existing customers and

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pictures for Instagram Marketing

Simple, Powerful, Social Media Images for Your Brand

July 26, 2018

Simple, powerful, social media images for your brand The power of Instagram marketing lies in its subtlety. It’s a way of gathering interest in your

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Measure marketing performance dasheroo

How do I measure the performance of my digital marketing using Dasheroo?

July 20, 2018

Measure Performance of Your Digital Marketing using Dasheroo To be successful, you need to be measuring the performance of your digital marketing. But the question

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The importance of using videos in your social media marketing

July 19, 2018

[Last updated 25/03/20] The importance of using videos in your social media marketing Long gone are the days where social media meant sharing a simple

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