Is benchmarking relevant to your business marketing strategy? Most businesses understand the power of marketing for increased sales, a broadened customer base, better brand
Photo credit: Campaign Creators Digital Marketing Coordinator Job Description In a lot of small to medium-sized companies a digital marketing coordinator is a key role.
Using digital marketing to increase sales Love it or hate it, digital marketing is a key player in business success. While pop-up adverts, letter
DIY digital marketing vs the professional package – which is better for your startup? Getting a startup business off the ground isn’t always easy,
Marketing and the dreaded ‘C’ word – Christmas They call it ‘Christmas creep’ – the early arrival of festive advertising, long before anyone is
Strategy vs tactics in marketing – why the difference is important In a rapidly-changing industry, it’s no surprise that the information surrounding marketing online
What is a SWOT analysis and why is it essential for your marketing? You will no doubt have heard of a SWOT analysis if
Sustainable Marketing for B2B Selling Summary The world is changing and marketing is now the core activity for most businesses. The traditional approach of
The illusory truth effect on social media [updated June 2020] In her 2017 TEDTalk, cyberspace analyst Laura Galante discussed how: ‘our realities are increasingly
Why Selecting a Website Developer is Important? Your website is the hub to your digital marketing. There has been a lot of talk recently that
Image Attribution: Today Testing The Imperative for Developing a Digital Marketing Strategy In a volatile, uncertain, complex and ambiguous world (VUCA) every business needs to have
Digital Marketing Roadmap Summary Digital marketing is interconnected and your strategy is only as strong as the weakest link. For sure you may be
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