What to expect from a digital marketing consultant
When you are trying to find a digital marketing consultant, what you’re really looking for is the key to a more profitable business. You expect that consultant to teach you new ways of expanding your business and make you open your mind to new possibilities without the hassle of researching and testing yourself. This is what you want, but how do you know if you can trust a consultant when you don’t know what it is you can expect from them? How do you really know, they are the experts in marketing and what exactly is your money paying for?
You are paying to see results. Your digital marketing consultant should have the skills required to provide you with a broader customer base, more traffic to your website, and ultimately, more profit. If you do not see results, it could be a sign that your consultant isn’t giving you the most effective ways to handle your digital marketing. But, keep in mind, seeing results from digital marketing can take time. There are a variety of factors that influence how long it will take for you to be able to say there’s been an improvement.
For example, if your website wasn’t up to scratch, and was demoted by Google due to poor search engine optimisation and other issues, it could take over 12 months for Google to recognise that your site is fixed. Until your site is searchable, the effects of your digital marketing consultant’s expertise may be limited. What this means is you need to give your consultant a chance. But don’t wait too long. Understanding how long you should wait for results is up to the consultant to advise at the beginning of your contract, which leads to the next point.
Simple, effective communication
A digital marketing consultant’s job is to have the best knowledge available in the industry to put you ahead. That means they will likely know a lot more about digital marketing than you. But, hey, isn’t that why you hired them? So, if you are unfamiliar with concepts of marketing strategies, you should expect your consultant to talk you through these at a level which you understand, be it quite high, or even if you are brand new to digital marketing. For example, at KUB we make it our priority to sit down with you and iron out the details about how we plan to move forward with you. We create simple, yet effective action plan lists meaning you are with us every step of the way. This is how you know exactly what you’re paying for.
Just as with any industry, digital marketing consultants are expected to present themselves in a professional, respectful way. This means sticking to deadlines, continually staying up to date with the latest improvements in their industry, and putting their clients first. But a great digital marketing consultant will be accountable. You hired them to give you an external, unbiased, expert to tell you exactly what you need to do. A consultant who is sure of themselves, and sure of what they are going to bring to your business is imperative. If your digital marketing consultant doesn’t seem to fit this profile, it could be time to assess other avenues.
For more information on the latest in Digital Marketing, please go to, 2019 Digital Marketing Strategy that will keep you ahead of the competition
If you need a professional marketing company to steer your business in the right direction, get in touch with KUB today on 0333 050 9053 to see how our services will get you to the top. Alternatively, message us through the icon in the bottom right hand corner of the screen.