Simple, powerful, social media images for your brand
The power of Instagram marketing lies in its subtlety. It’s a way of gathering interest in your brand by providing original content that potential customers want to see, rather than hounding them into making a purchase. The latter technique gets tiring for viewers, fast. But compelling, original images on social media do not. In fact, one in four social media users actively follow brands from which they would consider purchasing that companies products or services.
Engagement with brands on Instagram is ten times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Of the top 100 brands in the world, 90% have an active Instagram account, so if you want to be one of them, it’s time to get started. There are simple, powerful images that you can use to get your brand noticed using Instagram marketing, and it’s best to get these nailed from the start. So let’s take a look at a few of the most popular designs.
Photos
On an app that lets you take original photos and edit them to an almost professional standard, it is unsurprising that photos are the most popular type of social media image. They are also the most effective. But, there are thousands of ways to use photos to promote your brand, and it all depends on who you are, and what you want your brand to represent.
The fact that anyone can upload photos on Instagram means you need to go the extra mile to make them stand out among the clutter. Images work best when they are unique, unusual, or when they tell their own story.You can’t just put any image on Instagram and expect it to get you noticed though, even if you think it meets the criteria. You need to upload images that you know your customers will be interested, and ones that will attract them.
UGC images
User-generated content is one of the most significant strategies in Instagram marketing right now. 76% of people surveyed said they trusted user-generated content more than content shared by brands. Almost 100% said they trust recommendations from others. This is because it’s authentic and builds trust in your brand. When users see real-life people supporting your brand, it is more effective in persuading them to invest in your brand. This is because they see genuine support for your brand rather than biased advertising from the brand itself. Users then have proof that your brand is as fantastic as you say it is.
Useful UGC images generate almost seven times more engagement than brand content. But, be careful when posting UGC images. You need to ask the permission of the original poster if you can share their content on your page. If they permit you, make sure you tag the original poster to show your gratitude and avoid any annoyance to the original poster.
Flat lays
Creating flat lays, also known as ‘knolling’, involves taking photos directly from above. Flat lays include several related products placed on an often light coloured, flat surface. If you’ve seen Mad Men, you’ll know that an aesthetically pleasing appearance in marketing has always been super important. You have to make your product look fantastic, so people need to buy it. The only thing that has changed today is that instead of big billboards, most of this visual marketing is happening on Instagram. That’s where flat lays come in. They are commonly used by beauty and craft brands but will be hugely beneficial to any brand with small products.
To create the perfect flat lay image, you first need to choose your colour palette and find props. The image background surface should harmonise with the branding and design of your products, and the accessories should fit with the theme of your brand. For example, if you have a natural skin care range, you could go with a rustic theme. You might choose a simple wooden background with some leaves, or perhaps any herbs that you use in your products. This gives information about your brand, the products and your values, all in one simple image.
More Information
For more information on the latest in Digital Marketing, please go to, 2019 Digital Marketing Strategy that will keep you ahead of the competition
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