The Indispensable Welcome Email
Welcome is a small word yet has a magnitude of an impact. As humans we love to be in a space where we feel welcomed. The same goes on in the marketing world. As a subscriber I’d love to get a warm inviting welcome email from the brand I just signed up for. It’ll just automatically put the brand in my top favorite list. Then, again who wouldn’t? But the shocking part is that only 57.7% of brands greet new subscribers with welcome emails.
Although the effect of a welcome email fades away if it’s not done immediately. It’s like you go to a private party but the host actually welcomes you after an hour into the party. It just doesn’t have the same impact now does it?
Here’s a great infographic on ‘The Indispensable Welcome Email’ by InboxArmy that’s sure to make you take this little gesture seriously.
Source:Welcome Email Best Practices