Millennials and Generation Z now account for more than half the working population, they are digitally native and they have now entered their prime spending years. If you haven’t already done so you need to review whether your digital marketing is working for you as your customer base will expect to communicate digitally with you whether they are business customers or consumers.
What does this mean in reality?
It means that they don’t use the phone as the first method of contact, they want instant answers to problems, they want to communicate with you instantly and they learn in bite sized chunks from YouTube and equivalent.
This means for your business you need to offer other effective communication channels such as web chat, self-service, online portals and have a credible YouTube channel so that they can communicate, solve problems, work efficiently with you and learn more about how they can help themselves.
Working with Winning Pitch on the BOOST Bespoke programme which helps small and medium sized businesses in Lancashire achieve accelerated growth, Peter Dickinson is delivering a workshop on how to grow sales using digital marketing at the new technology hub at Strawberry Fields in Chorley. The workshop is free but you do need to be an eligible for fully funded business in Lancashire. The workshop is on 4th March and starts at 9:00 and finishes at 15:30.
This workshop is for you if you want to grow your business in a digital age. The workshop will be interactive and so you will review how to you engage with your customer base through all the different aspects of digital marketing. You will learn the latest trends and identify strategies for developing digital marketing that will help you to drive sales in your business. There is an accompanying free eBook, “How to drive sales with Digital Marketing” for attendees to download afterwards covering the content of the workshop in more detail.
Peter Dickinson, KUB Ltd, is a High Growth Business Coach and Digital Coach. KUB offers business growth coaching and development services to small and medium sized businesses. Peter takes a structured approach to helping you grow your business using single page tools to help you focus on what you can achieve and by when. With a strong background in marketing and technology, Peter can help you work out which aspects of digital marketing will make a difference in your business and then support you with coaching and project management of the introduction of updated digital marketing, systems and infrastructure to support more efficient and effective growth of your business.
If you are interested in attending, please call 0333 050 9053.