Business Models for Teams - Book Cover

Business Models for Teams


Business Models for Teams - Book CoverGaining A Competitive Advantage with Business Models for Teams

Tim Clark and Bruce Hazen took the Business Model Canvas originally developed by Yves Pigneur and developed it for helping staff members become part of effective teams. They co-created the book “Business Models for Teams” with 225 professionals from 38 countries. I was lucky enough to be one of the co-creators.

So how do you transform your employees to being a true team?

To create a team you need to appeal to four things that motivate people:


People want to be part of something greater than themselves. They want to know that what the organisation is doing is worthwhile.


People want to direct their own lives. The means taking time to set objectives and measures so that they know what to aim for and then to know what success looks like. They need the resources to get on with the job and the space to get on with it.


People want to feel connected. They need to know how they relate to others in the business. They want the organisation to support the maintenance of relations between staff members.


People want to get better and better at something. They like the feeling of success when something goes right. They like to feel in control of what they are doing and that only comes through truly mastering whatever they have been asked to do.

Business Models for Teams

Every leader wants better teamwork. Yet all teams are, to some extent, conflicted and dysfunctional. Teamwork consultant Patrick Lencioni says this happens for the simple reason that teams “are made up of imperfect human beings” facing a constant internal tug of war.

At work, people struggle to balance personal needs (What’s in it for me?) with team aims (What’s best for the group?). Personal career decisions, too, often seem like survival and seeking meaningful work. The tension between me and we is biological, permanent and irresolvable.

Leaders must somehow address both the self-serving me and the group-serving we. But the me-we conflict is inevitable, so eliminating it is impossible. Instead, a good team builder uses this tension to everyone’s benefit. The goal is to shift people toward we behaviour by recognising everyone’s me. Business Models for Teams will show you how and help you get the synergies that teams working well can bring to your business.

You can buy the book from Amazon at: Business Models for Teams

If you would like help implementing the strategies described in the book, call 0333 050 9053 or email: