The world of marketing is more competitive than ever – and getting your target audience to take notice of what you have to offer isn’t going to get any easier.
If you’re already doing everything right (I’m talking a secure, up-to-date, user-friendly website, content creation, posting regularly on social media, email marketing, SEO and some paid advertising thrown into the mix), then it could be time to start thinking about how you can level-up so your branding can really make its mark.
The way to do this? 3D animation.
In this article, we explore the importance of creating impactful branding, and why we believe 3D is worth your while.
Branded & bespoke
Making your brand instantly recognisable isn’t something that can just happen overnight. It takes planning, attention to detail, and most importantly- consistency.
Between your website and social media presence, there’s a huge scope for establishing a clear aesthetic that both new and old customers can recognise at just a glance. Making this a reality is something that may sound intimidating, but in reality- it just requires planning and consistency.
Clear branding helps elevate your business so that it becomes progressively more recognisable – this is one of those aspects of digital marketing that contributes to you becoming an authority within your industry.
The more you can make your brand the first name associated with your industry, the more your business will thrive. It creates fewer stops between a customer deciding that they need your product/service and ultimately choosing your brand.
How can 3D help?
Using 3D software to create this kind of content is an invaluable resource that offers plenty of adaptability and reusability while being the perfect springboard to stand out from your competitors. With just a few clicks, lights, backgrounds and products can be transformed – taking your content from fairly standard to something that really showcases your brand.
Having creative, visually appealing, branded content to populate your website and social media can really be the difference-maker when it comes to your target market’s perception of your brand.
Utilising the power of 3D allows you to have constant control over how you want to present your brand to the wider world. The look
and feel of the content that is put out by your company have a huge impact on the way that others see your brand. Content that is professional, clean and bespoke will make you a far more attractive proposition than a brand that leaves its visuals as an afterthought.
Stand out from the crowd
In a world of ever-increasing competitiveness, these changes often make the difference between being recognised and being swallowed up by your competition.
Standing out online isn’t just a case of ensuring that you actually create content. There’s an expectation that businesses will create content to help keep their audience engaged. Customer loyalty is temporary – without content, you are opening the door for other brands to swoop in and engage with your customer base, turning attention away from you.
With that in mind, the best thing that you can do for your business is to create the best content possible. Maintaining relevancy is fundamental, and to stay relevant in competitive spaces, you need to stand out.
Using 3D graphics and animation is a fantastic way to inject genuine wow-factor into your brand across all of your platforms. The options of content are virtually limitless while being entirely controllable to fit your needs.
It’s the branding equivalent of ‘dress to impress’: any visual content on your marketing channels is ultimately a representation of your business. The last thing any company needs is for a potential customer to be turned away before they even begin to make their way down the sales funnel.
Every business will have a wide range of aspects that will make them unique. The trick is getting people to take notice.
If you’d like to find out more about what your business could achieve with the help of 3D animation, we’d love to hear from you. You can get in touch here.