As a niche business that operates within a diverse range of industries, the objective for Dehum was to generate awareness of their brand and services to relevant companies.
By making others aware of who they are and what they do, the aim was to generate enquiries from companies that may not have been aware that they required Dehum’s services.
The limitations were found in the wide range of industries that Dehum operates in. Because their product is niche and little-known, it was challenging to create and maintain a consistent message that remained focused on the heart of what Dehum does as a business.
Furthermore, connecting to the ‘right’ people on LinkedIn required some time spent refining our search.
Lastly, dehumidification is a dry subject and not “compatible” to social media algorithms.
Tackle Dehum’s most profitable applications with a high demand and ensure they have effective content to support their sales and marketing processes.
Use Google and LinkedIn to distribute the content and drive traffic the audience to the brand thereby generating leads.
Dehum fully adopted the full marketing mix (omnichannel approach) because the services they provide are a high investment for the client.
This means there is a long lead time and, therefore, we need to keep Dehum’s brand at the forefront of the potential customer’s mind. Through LinkedIn and retargeting, we can continue to nurture the relationship.
Chosen as the ultimate visual to communicate their level of expertise.
Communicating dehumidification solutions requires educating the audience on the solutions that is applicable to them using laymen terms language. We worked very closely with the client to provide accurate information everyone can understand.
Read more online.
As a result of our outreach programme and content marketing, KUB has been able to consistently deliver a wider range of clients, adding value to their portfolio.
Dehum are continuing to grow with new and exciting projects as a result from working with us.
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