There was a significant lack of literature about the kind of dehumidifiers Dehum manufactures and the benefits they offer. To educate Dehum’s target, we write two articles a month about the different processes the dehumidification systems can be used for, and the effect they have on the process.
We also manage Dehum’s LinkedIn Lead Generation. This allows us to connect with, engage with and educate the decision makers in companies who would benefit from Dehum’s product. We have done this through conversational marketing, a method that encourages authentic conversations, rather than the usual big spam messages many of us are all to familiar with.
Social media management is a key component of distributing the fortnightly articles. We also post throughout the week, with industry news and the various applications of Dehum’s products. Posting regularly helps maintain levels of engagement and incites discussions that gets posts ranked more highly.
We have recently taken on video marketing with Dehum, too. We chose an interview setup, as Dehum needs to educate its target. The footage we obtained over 4 hours can be spread and adapted over 3 months. Video is one of the most effective tools to increase engagement and viewers retain a much higher level of information than they would reading an article.
Overall we were able too acheive growth of over 2,700 LinkedIn connections, who we nurture, educate and engage with to produce enquiries.
Have also received constant and sustainablly increasing engagement from social media posts and articles, generating many new enquiries.