As Calico is a collective of businesses in the legal sector, who want to get enquiries through the Calico website, there needs to be a lot of traffic and engagement for each member to grow their number of enquiries. To achieve this, we advised on all aspects of Calico’s digital marketing to ensure it was seamless. After all, your overall digital marketing is only as strong as the weakest link.
We inputted the SEO into the articles and worked with a web developer to fix crawl errors. This made sure that the articles being published were getting found and it was quick and easy to navigate the website.
Calico’s Twitter is a hub of everything legal and the sharing of thought-leading articles and engagements. We manage it, making sure all the right information goes out at the right time. We can provide Calico with updates and respond quickly to engagement from other users.
We also provided LinkedIn training for Calico’s founders and experts. This meant that they are able to use lead-gen as an effective networking tool with confidence, growing both Calico and their own business, respectively.
Finally, we provided digital marketing analysis and reports to the founders meeting. When you are working in collaboration with several companies, everyone must be on the same page of where they are and where they need to go. Presenting the analysis was a key part of this process.
While LinkedIn is a useful tool for connecting with people who will invest in your services, other areas of your online presence require work. This ensures any prospects doing their research will only find a seamless, informative and engaging online presence.
This is why we provided services alongside LinkedIn. We provided business coaching and marketing strategy and management. We also oversee their external providers, manage their social media and provide monthly reporting and analysis.
This rounded approach means we not only engage with prospects through LinkedIn, but we also engage with them on every platform in a variety of ways. We are also able to work with APS to ensure they gain knowledge and experience of digital marketing as it evolves. Our monthly reporting provides APS with the leads they need to follow up on, although urgent leads are sent immediately through a WhatsApp group. The analysis enables us to identify any obstacles and adapt to overcome them. We value accountability, and our monthly monitoring gives a clear picture of our performance to all our clients.