As Calico is a collective of businesses in the legal sector, who want to get enquiries through the Calico website, there needs to be a lot of traffic and engagement for each member to grow their number of enquiries.
To achieve this, we advised on all aspects of Calico’s digital marketing to ensure it was seamless. After all, your overall digital marketing is only as strong as the weakest link.
The website was brand new, and so had relatively little traffic. However, there is a good stream of high-quality articles being published, improving the find ability and levels of engagement.
Because of the founders coming from a legal background, they needed to have their knowledge of what needed to be done with respect to digital marketing to get buy-in. The site has articles written and published by a range of companies