Our initial work with Bromley Wood included social media, content marketing, and LinkedIn lead generation.

This approach was a success. However, after the Covid lockdowns were lifted, Richard approached us with a new brief to reflect the new developments in his business.

This consisted of splitting the company into three segments under the Bromley Wood umbrella: Bromley Wood Associates, Bromley Wood Academy, and Category Strategy as a Service (CatSaaS).

With these changes in mind, we were commissioned to build a new website, a bespoke 3D animation explainer video for Bromley Wood’s new services, LinkedIn Lead generation, SEO content writing, social media, and email marketing to facilitate an effective marketing ecosystem.

To maximise the impact of the campaign, we conducted in-depth market research into the pain points of Bromley Wood’s target customers and created helpful industry-related content to provide value.

By design, Bromley’s content was created to educate the target audience, many of which included businesses with a DIY approach to procurement.

Our approach here was to make clear that patching over problems in procurement does not work for businesses in the long run and to offer practical recommendations and insight into sustainable improvements to supply chain management.

To boost search traffic to Bromley’s new site, we also implemented conducted keyword research and implemented SEO best practices for a variety of articles showcasing expert insights into procurement and what considerations UK businesses need to factor in when operating globally.