We have worked with Allied Pipefreezing Services for over 15 years, and over that time, we have successfully and continuously nurtured prospects, generating revenue for them and helping the business grow.
Our work with Allied Pipefreezing Services began with the objective of generating enquiries for their pipefreezing and specialist pipe services.
It’s a challenge for most SME’s to produce enquiries without dedicating a lot of time or money. We wanted to not only generate those enquiries but create lasting business relationships that would pay off in the long run.
The budget was very tight, however, we provided a tailored service to match their budget and provide the company with the aspects of our services they need most.
Allied Pipefreezing offer specialist services and identifying what engineers (their target prospects) would be interested in and would engage was essential for the campaign to be successful.
To do this effectively, a number of things needed to be done. Where it comes to obtaining quality enquiries, LinkedIn lead generation is invaluable.
This being said, LinkedIn can only be maximised when other areas of your online presence are simultaneously being worked on.
This ensures any prospects doing their research will only find a seamless, informative and engaging online presence.
In combination with social media and email marketing and adopting a well rounded marketing strategy, you can engage with your target market on every platform in a variety of ways.
Our approach with Allied Pipefreezing Services has been very effective over the years because it has been a consistent, target marketing approach.
Through market research, we understood engineers want to engage with “engineering porn”. This is a term coin from the fact, they want to authentic pictures of live engineering projects.
If our objective was to increase visibility of the brand, we knew this was the approach was going to give us more brand engagement.
Overall, we have achieved the growth of the founder’s LinkedIn connections to 11,421 and growing, giving him a wealth of valuable industry connections.
Through the LinkedIn Lead Generation combined with relevant social media posts, the company is now seen as a thought leader in his industry averaging 100 organic likes on each post.
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