Social Media

Your social media pages are your digital shop windows, and how they are presented will determine whether your audiences want your services.

What We Do

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.

Every month, we will spend 8 hours identifying factors that need to be developed to rank higher for your potential customers’ keywords. KUB has spent many years refining the structure of optimising a social media channel to maximise the number of people who will resonate with your message.

The Results

1

Identify Your Social Media Goals

Having an end goal in mind will guide you in figuring out the smaller milestones you need to hit in order to build and optimise your profiles to maximise results.

2

Personalised and customised automated messages to potential customers

Automated replies are messages sent automatically as your page’s first response to new messages, letting them know they’ve been heard. This ensures a quick, concise response is sent to every message, giving you time to follow this up.

3

Informative

Provide as much detail as possible on your profiles so potential customers can quickly find the answers. For example, opening hours

Audience research

Audience research is crucial to understand who and where your potential customers are. We will use this information to establish which platforms to use and what types of content to produce. By distributing your money and resources to the right people, we can achieve higher conversion rates and better social media ROI.

Competitor Analysis

By researching your competitor’s social strategies, we can discover insights into your common audiences and understand what content is working and what to avoid.

Influencer Marketing

Influencers are having an increasing power and influence over your audience’s decision-making. By having a coordinated approach, you’ll be able to ensure you’re maximising your efforts and getting the content you need to grow your brand.

Social Media Management

Social media management is a proven means of reaching a large demographic of potential customers and clients. We can manage your social presence by creating, publishing, promoting, and managing your social media content. We take care of staying up-to-date with the latest online trends so you can stay at the top of the social media game.

Social Media Advertising

We can create paid ads targeting specific audiences full of potential leads to get your product or service seen by all the right people. Teaming these with sales focussed social media posts ensures your target audience is always aware of what you have to offer.

LinkedIn Marketing

We will use our expertise to deliver relevant, engaging adverts to specially selected professionals on LinkedIn. These will be determined by job title, function, industry, and more. We aim to generate leads, drive website traffic, and build brand awareness with these LinkedIn Ads.

some kind words....

Peter has been an excellent source of advice & help and I am indebted to him for his generosity with his valuable time. He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination, Thanks Peter, Cheers Steve

My company works for Peter on an ongoing basis providing him with business support. Peter is an absolute pleasure to work with. His instructions are clear and concise and Peter is always available should we have any questions for him. He is supportive of both me and his Customer Account Manager and nothing is ever to small for him to provide us his guidance on. I am looking forward to a long and prosperous business relationship with him and his company.

I would like to take this opportunity to thank you for the recent LinkedIn training session you provided me. I have been aware of the potential LinkedIn could have my business for a while, but without the adequate knowledge nor guidance, it was always something I would put off. With your help, I feel my profile now gives me the edge over my competition and this improvement has already led to two potential clients contacting me via LinkedIn only weeks after our session.

I started working with Peter in 2008 and we soon built a good, friendly relationship. Peter draws upon a lot of past and current business management experience which makes him a great adviser and sounding board for my ideas and problems. He also works hard researching the latest ideas and tools which he brings to our business, allowing us to adapt and use the ones that fit the best. Peter's areas of expertise which we tap into the most are business strategy and oversight plus digital marketing.

Projects