However, this can take time, so to speed up the process and more accurately target who sees your brand, we can use media spend with social media channels such as Facebook and Instagram. We work across a number of channels, and we optimise our campaigns to your audience.
As marketers, we use this data to our advantage by creating and showing more content that a person wants to engage with. So much so, for B2C companies, we can drive a person to a particular action using psychology in the forms of copy and graphics.