Social Media Advertising

Social media advertising consists of adverts that are served to users on social media platforms. Social networks utilise user information to serve highly relevant advertisements based on interactions within a specific platform.

What We Do

Social media algorithms work by showing you content that you like to engage in. Over time, from users liking, commenting and sharing content, social media platforms can create a detailed profile of individuals and enable us to use big data to create incredibly accurate campaigns.

However, this can take time, so to speed up the process and more accurately target who sees your brand, we can use media spend with social media channels such as Facebook and Instagram. We work across a number of channels, and we optimise our campaigns to your audience.

As marketers, we use this data to our advantage by creating and showing more content that a person wants to engage with. So much so, for B2C companies, we can drive a person to a particular action using psychology in the forms of copy and graphics.

The Results

1

Granular Targeting

Paid ad targeting can be incredibly precise. Utilising paid ads allows you to reach relevant visitors interested in your brand, fit the demographics of your sales personas and reside in the exact geographic location you want to target.

2

Improved Conversion Rates

With paid advertising, you’re guaranteed to reach a defined audience and can utilise your content to elevate your brand with specific targeting and get more qualified leads. In addition, you can insert prompts to drive conversion, for example, directing people to your website to encourage a purchase.

3

Grow Your Followers

Distribute social media content that encourages your target market to follow and subscribe. After all, a larger audience is a larger market.

Creating Images + Graphics Adverts

We offer a range of packages to create assets for your campaign. Our in-house team can produce incredible images, graphics and video that your audience will love. We can even use existing marketing material in your archive, and our post-production team can edit them into a story narrative that will resonate with your audience.

Editing Video Adverts

When monitoring and measuring your advertising campaign, we need multiple versions of a video so that your message and advert is optimised to the audience. Using techniques such as A/B testing, we will edit multiple videos so that you get the best return on investment.

Media Spend Management

We can create ads for your business to roll out over social media, and through this process, we monitor your media spend. This is so we never go over the agreed monthly spend, plus constantly optimising how much per click your campaign’s run rate.

Pixel Set Up

The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

Google Tag Manager

Marketing is no longer linear; we have to factor in your whole ecosystem. Using Google Tag Manager, we can set up your analytics to provide detailed reporting plus additional support on other marketing activities you may be doing to help the campaign results.

Data and Reporting

Understanding what activities produce the best results is essential to planning future actions and informing business decisions. When analysing your data, we look beyond your advertising activities. We seek to understand the whole customer life cycle so that we maximise every opportunity.

some kind words....

Peter has been an excellent source of advice & help and I am indebted to him for his generosity with his valuable time. He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination, Thanks Peter, Cheers Steve

My company works for Peter on an ongoing basis providing him with business support. Peter is an absolute pleasure to work with. His instructions are clear and concise and Peter is always available should we have any questions for him. He is supportive of both me and his Customer Account Manager and nothing is ever to small for him to provide us his guidance on. I am looking forward to a long and prosperous business relationship with him and his company.

I would like to take this opportunity to thank you for the recent LinkedIn training session you provided me. I have been aware of the potential LinkedIn could have my business for a while, but without the adequate knowledge nor guidance, it was always something I would put off. With your help, I feel my profile now gives me the edge over my competition and this improvement has already led to two potential clients contacting me via LinkedIn only weeks after our session.

I started working with Peter in 2008 and we soon built a good, friendly relationship. Peter draws upon a lot of past and current business management experience which makes him a great adviser and sounding board for my ideas and problems. He also works hard researching the latest ideas and tools which he brings to our business, allowing us to adapt and use the ones that fit the best. Peter's areas of expertise which we tap into the most are business strategy and oversight plus digital marketing.

Projects

Projects