Email Marketing

Want to improve customer retention? At a time when consumer knowledge is better than ever before, brand loyalty is a hard thing to achieve. However, providing your contacts with educational and incentivising marketing emails is one of the best means of nurturing customers and clients.

What We Do

Email marketing – unlike other traditional marketing techniques – focuses on customer and client retention. Done well, it can show your existing contacts that you really value them. Email is more than just a repetitive sales pitch; it educates your audience and provides them with incentives to invest in your products or services in the future.

Email marketing is one of the best ways to maintain contact with, nurture and retain existing customers. However, most people who receive these emails will know that many go unopened because they aren’t engaging enough or lack relevance. We can improve your click-through rate by creating relevant, engaging content to send to clients each month, encouraging them to remain loyal to your brand and continually invest in your products/services.

The Results


Increase Communication

At every stage of the sale funnel, you can increase your communication with your target market. Statistically, we know there are at least seven touchpoints with your business before a customer places an order or enquires about a business-related service.


Attract New Customers

When combined with a solid social media presence, email marketing is a proven strand of marketing that produces an excellent conversion and ROI (Return On Investment). Collaboratively, the process supports the development of a prospect into a customer.


Retain Past And Present Customers

Sending emails to current and past clients to keep them updated will make them feel valued and inspire brand loyalty. Do this monthly, and your contacts will be more likely to invest in your product or service again.

Text Based Email

It could be a blog post, a dose of inspiration, or a simple tip. These emails are informative and where you really start to build a relationship with your audience, and they are a critical component of a high-converting email marketing campaign.

Graphic Based Email

Use eye-catching images to grab the attention of subscribers. This email takes very little time and is an effective way to conjure up excitement.

Investor Update Emails

It’s likely investors are too busy to meet with you. However, they’re more likely to want to establish a connection and keep track of your company because your company could one day be an attractive investment for their fund. This is why it is integral to create an email series to establish and build on this connection.

Internal Team Update Emails

With the uplift in remote working, teams aren’t always working face-face anymore. It is essential to keep connected with your internal team and create a sense of purpose by sending regular emails to keep communication about the business consistent.

Happy Birthday/Anniversary Emails

A personalised email to make subscribers feel special and valued. You could celebrate the 1st anniversary of a subscriber joining your list, mark a significant milestone for your list in general, or even wish a subscriber a happy birthday.

Sales Emails

Whether or not your business model includes offering sales and discounts, it’s a good idea to send out a special offer just for your subscribers every now and then. This shows your appreciation and drives sales.

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