Email Marketing

Want to improve customer retention? At a time when consumer knowledge is better than ever before, brand loyalty is a hard thing to achieve. However, providing your contacts with educational and incentivising marketing emails is one of the best means of nurturing customers and clients.

What We Do

Email marketing – unlike other traditional marketing techniques – focuses on customer and client retention. Done well, it can show your existing contacts that you really value them. Email is more than just a repetitive sales pitch; it educates your audience and provides them with incentives to invest in your products or services in the future.

Email marketing is one of the best ways to maintain contact with, nurture and retain existing customers. However, most people who receive these emails will know that many go unopened because they aren’t engaging enough or lack relevance. We can improve your click-through rate by creating relevant, engaging content to send to clients each month, encouraging them to remain loyal to your brand and continually invest in your products/services.

The Results

1

Increase Communication

At every stage of the sale funnel, you can increase your communication with your target market. Statistically, we know there are at least seven touchpoints with your business before a customer places an order or enquires about a business-related service.

2

Attract New Customers

When combined with a solid social media presence, email marketing is a proven strand of marketing that produces an excellent conversion and ROI (Return On Investment). Collaboratively, the process supports the development of a prospect into a customer.

3

Retain Past And Present Customers

Sending emails to current and past clients to keep them updated will make them feel valued and inspire brand loyalty. Do this monthly, and your contacts will be more likely to invest in your product or service again.

Text Based Email

It could be a blog post, a dose of inspiration, or a simple tip. These emails are informative and where you really start to build a relationship with your audience, and they are a critical component of a high-converting email marketing campaign.

Graphic Based Email

Use eye-catching images to grab the attention of subscribers. This email takes very little time and is an effective way to conjure up excitement.

Investor Update Emails

It’s likely investors are too busy to meet with you. However, they’re more likely to want to establish a connection and keep track of your company because your company could one day be an attractive investment for their fund. This is why it is integral to create an email series to establish and build on this connection.

Internal Team Update Emails

With the uplift in remote working, teams aren’t always working face-face anymore. It is essential to keep connected with your internal team and create a sense of purpose by sending regular emails to keep communication about the business consistent.

Happy Birthday/Anniversary Emails

A personalised email to make subscribers feel special and valued. You could celebrate the 1st anniversary of a subscriber joining your list, mark a significant milestone for your list in general, or even wish a subscriber a happy birthday.

Sales Emails

Whether or not your business model includes offering sales and discounts, it’s a good idea to send out a special offer just for your subscribers every now and then. This shows your appreciation and drives sales.

some kind words....

Peter has been an excellent source of advice & help and I am indebted to him for his generosity with his valuable time. He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination, Thanks Peter, Cheers Steve

My company works for Peter on an ongoing basis providing him with business support. Peter is an absolute pleasure to work with. His instructions are clear and concise and Peter is always available should we have any questions for him. He is supportive of both me and his Customer Account Manager and nothing is ever to small for him to provide us his guidance on. I am looking forward to a long and prosperous business relationship with him and his company.

I would like to take this opportunity to thank you for the recent LinkedIn training session you provided me. I have been aware of the potential LinkedIn could have my business for a while, but without the adequate knowledge nor guidance, it was always something I would put off. With your help, I feel my profile now gives me the edge over my competition and this improvement has already led to two potential clients contacting me via LinkedIn only weeks after our session.

I started working with Peter in 2008 and we soon built a good, friendly relationship. Peter draws upon a lot of past and current business management experience which makes him a great adviser and sounding board for my ideas and problems. He also works hard researching the latest ideas and tools which he brings to our business, allowing us to adapt and use the ones that fit the best. Peter's areas of expertise which we tap into the most are business strategy and oversight plus digital marketing.

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