Email Marketing Automation Workflow

Email automation is a process where email messages are automatically sent to recipients in response to certain trigger events.

As your contacts progress through the series, they’ll receive personalised emails that reflect their needs. Overall, you’ll strengthen the customer journey through a highly targeted and tailored approach to email marketing.

What We Do

Emails are a proven method of marketing to keep in touch with current clients and drive sales. Using Active Campaign, we’ll build an automation workflow allowing your marketing to work while you concentrate on what you do best.

Automating the many steps between marketing and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects and more customers. Marketing automation can also give you a richer, more detailed picture of potential customer behaviour.

The Results

1

Convert Leads Into Sales

Lead generation is vital for successful businesses. Email automation drip-feeds a series of emails into your subscribers’ inboxes throughout the campaign. This keeps your business in the minds of those who are interested in your offering but aren’t willing to commit to purchasing just yet.

2

Be personalised

You’re far more likely to trust and respect someone who knows your name, remembers it and uses it in real-life conversation than someone who can’t be bothered with the whole shebang. The same is true in email marketing.

Email marketing automation software has personalised fields that automatically fill with names and company information to give recipients that personalised touch.

3

Nurture Relationships

Email automation can keep your business top of mind without being intrusive. For example, you can set up scheduled emails to send at specific intervals, such as once a week or month. These drip campaigns can deliver valuable content that nurtures relationships and keeps your business front and centre.

Welcome Series

Want to warm up your new subscribers? Our welcome series automation is perfect for introducing your brand and building rapport with your audience.

eBook Series

Have an eBook or white paper that you want to share with your audience? Our eBook series automation can help you deliver it in a way that’s both convenient for your subscribers and effective at getting your message across.

eCommerce Series

Our eCommerce series automation can help you increase your conversion rate and make the most of your online store. Each email is triggered by a particular action, so subscribers will only receive messages relevant to their needs.

Relationship Building Series

The relationship-building series is designed to keep your subscribers engaged with your brand. This email automation cultivates loyalty, increases customer satisfaction, and encourages repeat business.

Soap Opera Series

The soap opera series is a great way to keep your subscribers coming back for more. By sending a series of emails that follow a compelling story arc, you can hook your readers and keep them engaged with your brand.

Launch Campaign Series

Launching a new product or service? Our launch campaign series automation can help you get the word out and generate excitement for your new offering.

some kind words....

Peter has been an excellent source of advice & help and I am indebted to him for his generosity with his valuable time. He has been enormous help with both practical advice plus sourced people to deal with and has included an article on the KUB website about our work in the restoration of Victorian tiling. All in all a man who lives up to his reputation and stands by his word = nowadays a rare combination, Thanks Peter, Cheers Steve

My company works for Peter on an ongoing basis providing him with business support. Peter is an absolute pleasure to work with. His instructions are clear and concise and Peter is always available should we have any questions for him. He is supportive of both me and his Customer Account Manager and nothing is ever to small for him to provide us his guidance on. I am looking forward to a long and prosperous business relationship with him and his company.

I would like to take this opportunity to thank you for the recent LinkedIn training session you provided me. I have been aware of the potential LinkedIn could have my business for a while, but without the adequate knowledge nor guidance, it was always something I would put off. With your help, I feel my profile now gives me the edge over my competition and this improvement has already led to two potential clients contacting me via LinkedIn only weeks after our session.

I started working with Peter in 2008 and we soon built a good, friendly relationship. Peter draws upon a lot of past and current business management experience which makes him a great adviser and sounding board for my ideas and problems. He also works hard researching the latest ideas and tools which he brings to our business, allowing us to adapt and use the ones that fit the best. Peter's areas of expertise which we tap into the most are business strategy and oversight plus digital marketing.

Projects

Projects