Influencer marketing is about getting the people who matter online in your industry to share your content.
Social media is split into four types:
A search of Google for Paid, Owned, Shared, Earned Paid Media (POSE) will bring up more detailed definitions.
- Paid media is where you have paid Google, Facebook, LinkedIn etc. to share your content.
- Owned media is your content, whether that is words, images, or video. The idea is to make it as interesting as possible to your target audience so that will happily share it.
- Shared media is where your content has been shared by others and been attributed back to you (hopefully with a good quality link). The idea is to create great content (educational or entertaining) that people want to share and give you the credit for.
- Earned media is an online form of word of mouth, where others re-share your content. This is where the customer becomes the channel. Big influencers here are word of mouth (WOM), reviews and ratings, press releases or any buzz or “viral” content. The idea is that your content is so good that it has earned the right to be shared way beyond your initial audience.
You can help to promote your content to people called influencers who will then share your content. Influencers are usually individuals with a large number of followers. Depending on your industry, you may well have to pay influencers to share your media as that is how some of these people make a living. The point is, you get people with a lot of connections and influence to share your content which obviously helps to get you noticed. We do this with Designed2eat by providing free samples.
We can help you with what is called a reaching out campaign to engage with active online members of the community that attract your target audience. (Reaching out is basically, emailing, tweeting, messaging your selected influencer and asking them if they can help. Sometimes its free in exchange for free publicity or product or there may be a fee.)
So did you know? 70% of the social conversations about your brand take place on earned media channels.
That’s a lot of talking and more importantly, awareness, attraction and engagement.
We can help you with this process and to really get your message out there you should be working with influencers.
For an overview of our services go to Digital Marketing
Call now on 0345 053 7417 or email: [email protected] for an initial chat to discuss your options.