Before you start anything, you should always sit down and plan what you are hoping to achieve. Before we take on your social media management we have a formal planning meeting with you to go through what you are looking to achieve and by when. The meeting is an up to 3-hour director level planning session in a location of your choice (with internet). In this, we focus on your content, brand identity across all social media platforms and login details for transferred securely.
We provide a comprehensive social media management service where we closely align our activities with the needs and goals of your business. We include posting to all relevant social media platforms (Facebook, Twitter, Linked Company pages and Instagram) We can include Snapchat management but this is a separate package. If you have an email list then we include an email per month sent out via mail chimp as that can be a very effective way of keeping your existing audience engaged.
Digital Marketing Analysis Reporting Management is part of our core social media package. This is so that we can help our team and you identify what works and what doesn’t as every company is different. We have use a professional reporting tool to collate the data from each of your social media which it then collates in an easy to understand format. This is sent to you each month. With the report we also provide a few lines of comments about the report to save you the time reading the report so that the report is for the detail. If there any actions, either by you or ourselves then this is highlighted.
Social media is split into three types of media: owned, earned and paid. Influencer marketing is earned social media and it is what people are saying about you. Influencer marketing is is a reaching out campaign (emails/direct messages/tweets) to online active members of the community that attract your target buying persona. Did you know? 70% of the social conversations about your brand take place on earned media channels. This means there is a lot of talking and more importantly, awareness, attraction and engagement with your brand.
Email marketing is a proven standard of marketing that produces ROI (Return On Investment). This is because, when combined with social media, it leads a consumer down the traditional marketing funnel. The marketing funnel is; awareness, attraction, engagement, conversion and retention. Statistically, we know that it takes 6 – 8 touches to get a consumer to buy and through repeated efforts using digital marketing, you are more likely to increase sales/enquiries.
Lead Generation is the process of identifying and cultivating potential customers for a business’s products or services. To do this we look at your business objectives and your target audience. Your clients and potential customers are online and we help you to connect with them.