How to Drive Sales with Digital Marketing
Following on from developing the eBook that describes the overall process to build a sustainable high growth business, Peter looked at the tools that high growth businesses used and with his specialist knowledge of digital and saw that using the right digital tools that digital could play an important role in driving sales. Digital Marketing continues to change and so to help clients keep pace with the change he wrote, “How to Drive Sales With Digital Marketing”.
This book is for you if you are doing it yourself or you are employing others to do it for you. This book is about giving you the basic knowledge so that you have a good understanding of what can be achieved and what can’t.
Why is this important?
More markets are becoming digitally driven. That is, the majority of your leads are coming in through digital channels whether that be your website, social media, email marketing or straight from Google. The problem for most business owners is that they don’t understand marketing in the digital world and so don’t know whether they are making good investment decisions or not.
The eBook is broken down into two main sections, Foundations & Basic Principles and Implementing Digital Marketing.
Foundations & Basic Principles
Topics covered include:
- Digital Marketing – Growth Process
- Business Objectives
- Understanding Your Customer
- Marketing Personas
- Customer Journey
- Key Functional Areas
- Key Processes
- Functions of Digital Marketing
- Content Marketing
- Digital Marketing Channels
- Paid / Owned / Shared / Earned Media (POSE)
- Landing Pages
- Lead Magnets
- Understanding the Customer Journey
Implementing Digital Marketing
- Digital Marketing Management
- What Can You Do Yourself?
- Social Media
- Web Site & Visitor to Prospect Conversion
- Paid Advertising
- Marketing Automation
- Marketing Plan Template
- Free Resources
We are currently at version 1 of the book. Digital Marketing continues to change with more companies that they need to do more themselves and we see our role as digital coaches helping you implement what you can yourself and then helping you manage third party suppliers for those things it makes no sense for you to learn.
To claim you free copy click on the link, Get my free copy of How to Drive Sales with Digital Marketing.